CUNA Honors Cheryl Deborde as Credit Union Hero of the Year

• Mar 11, 2023
• By BBN News Desk

The winner of�Credit Union Magazine?s�14^th�annual Credit Union Hero of the Year is�Cheryl Deborde, president/CEO of Members Choice Credit Union, Ashland, Ky. The Credit Union Hero Award recognizes a future-focused credit union professional for exemplifying the credit union philosophy of ?people helping people.?

?Credit Union Heroes always reflect a commitment to the community beyond the doors of the credit union,? says�Todd Spiczenski, CUNA chief products and services officer. ?Members Choice President/CEO Cheryl Deborde is no exception, with her passion for helping people and not expecting anything in return. She?s the perfect example of what a Credit Union Hero should be.?

?Cheryl Deborde at Members Choice deserves to be recognized as a Credit Union Hero for her commitment to taking care of people through service and financial education,? said, Shanon McLachlan, president of Symitar�. ?Leaders like Cheryl are why people choose credit unions; they appreciate the hands-on, people-first approach to banking and support for their community. The industry?s people-helping-people philosophy is not only about giving back but educating the community on how to make a real difference in their financial lives like Members Choice has.?

Other heroes are:

• Nick Kessenich, retired president of Members First Credit Union, Madison, WI
• Bill Lawton, president/CEO of Community Financial Credit Union, Plymouth, MI
• Val Mindak, president/CEO of Park City Credit Union,� Merrill, WI

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